Sound Marketing – soundscape design and sound branding
SOUNDSCAPE DESIGN – THE SONIC LANDSCAPE
Soundscape Design is the design of an immersive sound experience consistent with the identity and function of a space. A soundscape composed and diffused in the environment, able to engage the visitor and transform the perception of the space through sound.
Sound guides vision.
Sounding a space dedicated to Art requires specific skills, artistic sensitivity and experience. It is not simply a matter of playing music, but of designing an invisible work of art, able to dialogue with the works on display and with the architecture, accompanying the visitor in an experience that involves listening, enriches visual perception and can extend the time spent in the space.
In the 2019 and 2020 editions of BTM Puglia I was invited as a speaker to introduce Sound Marketing, a discipline that has gained growing interest and reach in recent years.
DESIGNING SOUND
MUSIC / SOUND / VIBRATION / ENERGY / EXPERIENCE
It is necessary to distinguish between MUSIC and SOUND.
Music is the musical information we choose and compose for a specific environment. Through an audio chain, this information is transformed into acoustic energy and diffused into the space in the form of sound waves.
It is through sound, its propagation and its interaction with the environment, that music takes shape in space and becomes an immersive sound experience.
Designing a soundscape for an art exhibition requires specific skills and a deep knowledge of sound matter, acoustics and perception.
A soundscape must be designed properly. It is not a matter of “as long as you can hear it”.
