{"id":628,"date":"2025-12-07T15:49:00","date_gmt":"2025-12-07T14:49:00","guid":{"rendered":"https:\/\/www.ilgiardinodeisuoni.it\/?page_id=628"},"modified":"2025-12-23T13:24:03","modified_gmt":"2025-12-23T12:24:03","slug":"marketingdelsuono","status":"publish","type":"page","link":"https:\/\/www.ilgiardinodeisuoni.it\/?page_id=628","title":{"rendered":"MarketingDelSuono"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/12\/sfera-02.mp3\" autoplay><\/audio><\/figure>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a3e8601c\"><h1 class=\"uagb-heading-text\">marketing del suono, soundbranding, <\/h1><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img width=\"992\" height=\"481\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/12\/btm-1.png\" alt=\"\" class=\"wp-image-661 size-full\" srcset=\"https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/12\/btm-1.png 992w, https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/12\/btm-1-300x145.png 300w, https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/12\/btm-1-768x372.png 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><strong>Soundscape Design: Il paesaggio sonoro<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-8-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\"><strong>Definizione:<\/strong>&nbsp;La progettazione di un&#8217;esperienza sonora immersiva e coerente, un &#8220;paesaggio uditivo&#8221; che avvolge il brand attraverso le onde sonore composte e diffuse nello spazio espositivo..<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Nell\u2019edizioni del 2019\/2020 del BTM Puglia sono stato invitato come relatore a fare un\u2019introduzione del Marketing del Suono, una branca del marketing che negli ultimi anni \u00e8 sempre pi\u00f9 richiesto e pi\u00f9 presente.<\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Da questo punto di vista la sonorizzazione di uno spazio dedicato all\u2019Arte richiede specializzazioni e esperienza, diventa un\u2019opera d\u2019arte invisibile che conduce il visitatore verso un\u2019esperienza creata per dare piacere alla vista e a prolungare il tempo di permanenza.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:145px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-84229a97\"><h2 class=\"uagb-heading-text\">esperienza sonora, estetica musicale, comunicazione sonora<\/h2><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 46%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center has-ast-global-color-2-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\"><strong>MUSICA \/ SUONO \/ VIBRAZIONE \/ ENERGIA \/ ESPERIENZA<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\"><strong>PROGETTARE IL SUONO: \u00e8 necessario fare una distinzione fra \u201cmusica\u201d e \u201csuono\u201d. La musica \u00e8 l\u2019informazione musicale che andremo a proiettare attraverso una catena audio che diffonde                                                    le onde sonore nello spazio.<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\"><strong>\u00c8 il suono (catena audio) che dar\u00e0 l\u2019esperienza sonora immersiva trasmettendo la \u201cmusica\u201d nello spazio.<\/strong><\/p>\n\n\n\n<p class=\"has-ast-global-color-2-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\"><strong>Il Paesaggio Sonoro di un\u2019esposizione d\u2019arte va fatta a regola d\u2019arte, \u00e8 una specializzazione che non pu\u00f2 essere improvvisata &#8220;basta che si sente&#8221;<\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img width=\"1024\" height=\"506\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/11\/PSX_20250806_081857-1024x506.jpg\" alt=\"\" class=\"wp-image-328 size-full\" srcset=\"https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/11\/PSX_20250806_081857-1024x506.jpg 1024w, https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/11\/PSX_20250806_081857-300x148.jpg 300w, https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/11\/PSX_20250806_081857-768x380.jpg 768w, https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/11\/PSX_20250806_081857-1536x760.jpg 1536w, https:\/\/www.ilgiardinodeisuoni.it\/wp-content\/uploads\/2025\/11\/PSX_20250806_081857-2048x1013.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>marketing del suono, soundbranding, Soundscape Design: Il paesaggio sonoro Definizione:&nbsp;La progettazione di un&#8217;esperienza sonora immersiva e coerente, un &#8220;paesaggio uditivo&#8221; 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